SERVICES
Value is defined by people who care.
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Sometimes, we must drive beyond what we can see to reach our goals. Continuity Planning helps to anticipate options that lend to sustainability over time. Goal-setting helps mark progress and manage expectations, even in uncertain times.
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Experience design ensures deliberate interactions and improves efficiencies to deliver on the commitments necessary. Decision trees with strong roots better survive the variable conditions of complex projects. We map attitudes and behavior to explore motivations. This allows teams to design and co-create experiences that integrate people into healthy, mutually beneficial solutions.
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Creating content for new endeavors, unproven technologies and untested teams requires learning. To generate interest and enthusiasm for people within and adjacent to your business, our workshops apply the psychology of risk perception and advancements in neuroscience to prepare staff with new tools and techniques to translate their scientific and technical details into compelling opportunities.
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Potentiary prepares leaders to structure programs that meet immediate needs while expanding value into the future. From goal-setting and requirements creation, we build capacity so organizations can grow and succeed.
CASE STUDIES
Check out how Potentiary adds resilience to complex projects that touch many people and take time.
Fusion: Multiple Clients
Client Category: Private Sector, Civil Society
Location: Global
Impacts: Structured marketing and communication functions for fast growing start-up companies. Created executive task force to define the conditions, regulations, and barriers that determine the ease or difficulty of participating in global commerce. Surveyed investors and environmental leaders on the definition of social license for emerging technologies.
With a notable surge of $6.2 billion invested in fusion energy, governments and private entities worldwide have committed to fusion technology. Strategic investment in fusion research drives innovation, reduces costs, and overcomes the technical challenges associated with commercializing fusion energy. Collaborative efforts between governments, industry stakeholders, and research institutions are accelerating the development of fusion technologies and bringing this technology to market.
Aviation: Rockton
Client Category: Private
Location: Sweden
Impact: Benchmarking interest and opportunity in sustainable aviation trends, identifying new partnership engagements.
Decarbonizing air transportation is a multifaceted challenge requiring coordinated action across technological, economic, and behavioral fronts. Technological limitations hinder the widespread adoption of alternative fuels and propulsion systems. Yet, the aviation industry must reduce emissions while ensuring continued global connectivity. After 25 years of experience leasing commercial aircraft, Rockton is pivoting to drive the industry’s transition to net-zero by focusing on innovation and strategic investment. Optionality can help to address infrastructure constraints and open more pathways for sustainable aviation.
Energy: Family Business
Client Category (confidential): Private Sector
Location: Poland
Impact: Provided technical assistance and executive training to support decision-making on the potential conversion of coal-fired power plants to nuclear energy generation.
In October 2020, Poland’s Council of Ministers adopted the Polish Nuclear Power Programme. This strategic government document outlined the steps necessary for the construction of the country’s first nuclear power plant and the subsequent expansion of up to 9 GWe of capacity.
The programme inspired government and private sector interests to independently advance strategic planning and operational goal setting to begin this sector transformation.
Resilience: Ukrainian Free University
Client Category: Academia
Location: Germany
Impact: Developed and delivered an energy seminar module to prepare students seeking to lead emerging post-war reconstruction infrastructure projects.
The Ukrainian Free University serves more than 400 graduate students with a robust curriculum focusing on practical skills and theoretical knowledge. Founded in 1921, the university offers academic programs in humanities, social sciences, and business. Potentiary contributed case studies and energy policy insights to help equip aspiring leaders with tools to guide the country’s reconstruction.
Mining: Mergers & Acquisition
Client Category (confidential): Publicly Traded Company
Location: Canada
Impact: Informed the inclusion of deep-sea mineral recovery in policy think tanks, creating opportunity for progress toward diversifying sources for critical minerals.
The new international deep-sea mining codes will include stringent environmental standards that will be in place before any mineral recovery commences — a first for any extractive industry.
By refusing to join the 167-member ISA, the U.S. forfeits the pursuit of deep-sea mining in international waters as well as having a say on a new international regulatory framework for deep sea mineral collection. Without a seat at the table for the U.S., China’s grip on the battery industry and its mineral supply chains will grow tighter. Currently, China holds the largest number of mineral exploration contracts from the ISA.
Energy: Multiple Clients
Client Category: Private Sector
Location: North America
Impact: Facilitated third-party support to protect transitions to public markets via special-purpose acquisition vehicles.
Companies choose to use SPACs as a strategic and efficient mechanism for accessing capital markets and achieving liquidity for existing shareholders. By partnering with a reputable SPAC sponsor, companies benefit from their expertise, networks, and guidance throughout the going-public process.
A predictable timeline and a guaranteed source of funding can be particularly attractive in uncertain or volatile market environments, positioning companies for future growth and expansion. Managing this transition requires deliberate effort to set expectations, address concerns, and build confidence in the company's future prospects. Project management includes investor presentations, roadshows, and conference calls
Science: American Nuclear Society
Client Category: Civil Society
Location: United States
Impact: Conceptualized asset-based collaboration model for a national program, providing the basis for introductions to key individuals, investors and organizations interested nuclear-related opportunities
The American Nuclear Society (ANS) connects people and converts local activities into a national dialogue on the future of nuclear in the United States. Potentiary codified ANS’s asset-based approach in a suite of workshops and training tools. Linking multiple programs, the approach engages stakeholders immediately in efforts to plan and act on milestones related to media responsiveness, no-cost expert consultations and educational outreach. Based on the premise that nuclear professionals are neighbors, the organization provides a conduit to communities where Society members participate in their local schools, faith communities, and civil society organizations.