APPROACH
Professionals in commodity markets like electricity, physical materials and logistics often possess specialized knowledge of their sectors, including supply chains, pricing mechanisms, regulatory frameworks, and market dynamics. This expertise can create a sense of exclusivity that impedes innovation and new market entrants. Whether you are looking to break out or break in, creative approaches are required to introduce new services and products.
We collaborate, seriously
We rely on planned obsolescence for our services because our business is built on successful outcomes, referrals, and returning clients.
Building your capacity to succeed is a priority for us. We rely on train-the-trainer models that help you integrate our approach into your way of doing business. We have also helped organizations define role descriptions to better recruit other vendors and employees.
Get straightforward advice
Potentiary brings together people who are passionate about science, engineering and facts. We want to bring out the best in people and deliver meaningful outcomes.
Fundamentally, we are geeks and happy to go deep on priority topics. But we also recognize the practical requirements of efficient, short-term campaigns. We will work with you upfront to define the time, quality, and cost of our projects.
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Identify Unseen Value
Potentiary helps innovators, investors and developers align with external expectations for commodity businesses. Start projects right by recognizing all available assets.
Map Internal & External Assets
Stakeholder mapping improves business-to-business interactions with strategies that improve multi-directional dialogues among diverse communities of interest.
Co-create better outcomes
We prepare organizations for external participation in their businesses by defining meaningful collaborative roles. An always-on media environment creates a “cancel culture” which has upended traditional governance models.
Test Ideas & Listen
Pipes, poles and wires - these represent the backbones of highly regulated, multi-jurisdictional industries. We provide analysis to understand what information is most relevant to whom and when.
Capacity Building Workshops
Social Dialogue and Stakeholder Consultation
Large infrastructure projects must secure permits and government approvals to be financed, constructed and operated. With increased attention to sustainability, these formal procedures are powerfully influenced by public sentiment.
These courses engage leadership teams to better understand the "social license" used to describe the ongoing acceptance of industrial operators' standard business practices. Sessions provide tools to set and fine-tune environmental, cultural and governance priorities.
Plain Language Science in Media and Outreach
Public speaking plays a pivotal role in professional development. This workshop is designed for science and engineering professionals who are put into spokesperson roles and for specialists who want to navigate today’s media landscape without getting caught in the spotlight.
Course content includes evidence-based techniques on how to form relevant messages and engage audiences with technical information. Participants also refine their presence, body language, and delivery style in on-camera exercises.
Risk Perception and Behavioral Science
Subject matter experts (SME) dedicate years to developing precise language to express their expertise. They are crucial in a crisis to enable accurate assessment and support decision-making amidst uncertainty. However, clear technical knowledge is no longer enough to qualify as an expert.
This curriculum offers proven practices to deliver clear, concise evidence in spoken and visual forms. Emphasis on data visualization and the psychology of learning offer valuable insights to better inform and persuade.
