ABOUT
Category creation is not marketing. It is company strategy.
Today’s marketplace of consultancies and acronyms make outsourcing a mind-bending exercise. For businesses and organizations addressing previously unmet needs, procurement can become even more difficult. Novel product categories and market segments require fundamentally reshaping how stakeholders perceive or interact with new technologies and services. Leaders rely on Potentiary to successfully establish and dominate new categories by adding a future-orientation to their company strategies. Through careful audience analysis, stakeholder mapping, strategic planning and capacity building, we deliver the tools and techniques organizations need to achieve their goals.
Meet Founder and Executive Officer Laura Hermann
Laura Hermann is a change management strategist with expertise in global energy infrastructure systems. Her background in fission, fusion and battery metals includes change management efforts related to technology adoption and supply chain development. She works across public-private partnerships to facilitate investment, systems change and market creation.
As an advisor to investors and their portfolio companies, Laura helps navigate necessary activities related to technology transfer, stakeholder engagement, and market definition. She develops curricula and advises national leaders on efforts in numerous countries to establish new civilian nuclear programs while a consulting expert at the International Atomic Energy Agency and a twenty-year member of the American Nuclear Society.
Laura’s focus on controversial science and engineering projects began while building an international practice group for a DC-based public relations company. Her evidence-based approaches to improving outcomes led to important achievements in the development of new energy supply chains and the introduction of new electricity generation options in Asia, the Middle East, and Europe.
Partner with Us
We are committed to engaging with people who care about working towards quality solutions. Potentiary is a woman-owned business registered in the U.S. System for Award Management (SAM). We welcome collaboration and seek expertise in a variety of areas: data visualization, finance, specialized science, technical writing and community engagement.
Contact us to define new opportunities and join a diverse network of talented professionals. Embrace flexibility while contributing to innovative solutions that drive our collective success.
