RESOURCES
We encapsulated Potentiary’s approach to stakeholder engagement in this diagram to facilitate a consistent approach to compare diverse contexts. These elements are relevant for everything from siting a power plant to a shopping mall.
GUIDING PRINCIPLES
By articulating core values, interacting groups can ensure openness, inclusivity, and accountability. Transparency allows for the clear sharing of information and decision-making processes, while inclusivity ensures that diverse perspectives are considered. Responsiveness permits concerns to be addressed as they arise, and decisiveness facilitates meaningful actions rather than endless deliberation. Finally, accountability ensures that commitments made during dialogues are upheld..
CRITERIA
Criteria reflect how core principles will move from the abstract to specific action. By determining indicators with transparency, stakeholders can all participate while adapting to dynamic challenges and emerging concerns. Diversity in perspectives strengthens the decision-making process by incorporating different experiences and expertise. The program must also reflect the balance of authority within the decision-making landscape, whether centralized under a governing body or decentralized across multiple stakeholders and community groups.
STATUTORY OR NON-STATUTORY STAKEHOLDERS
Engagement must account for both statutory stakeholders that are legally required to be involved, and non-statutory stakeholders who voluntarily participate. This distinction helps differentiate how regulators, government agencies, and scientific bodies participate from the ways local businesses, NGOs, media, and advocacy groups engage. Community members and affected entities, including residents and businesses, may also emerge through legal means to shape project outcomes.
TACTICS
Stakeholder engagement employs various tactics to ensure meaningful interaction. Informing stakeholders can be achieved through publications, websites, and social media, while consultation relies on forums, surveys, advisory boards, and public comment periods. More interactive approaches, such as workshops, debates, and direct planning involvement, strengthen collaboration. In cases where shared decision-making is necessary, tactics like referendums, electronic voting, and cooperative agreements empower stakeholders to influence outcomes directly.
OBJECTIVES
Early tactical efforts often help clarify objectives by revealing stakeholder expectations, concerns, and levels of interest. Objectives answer “why” and outline what participants aim to achieve through their engagement. Objectives are shaped by who the stakeholders are—and may be legally mandated or voluntarily based on interest or impact.
OUTPUTS
While tactics facilitate engagement, outputs provide tangible proof of progress. Reports and publications document feedback and decisions, while community partnerships, such as advisory panels and working groups, institutionalize stakeholder involvement. Additionally, concrete commitments, such as infrastructure investments or agreed-upon mitigation measures, demonstrate that participating parties are translating interaction into action.
OUTCOMES
Ultimately, the element of public participation reflects societal goals and long-term impact on trust, policy adoption and community well-being. Successful engagement streamlines policy approvals and project development, as regulatory bodies and the public recognize the legitimacy of relevant processes. Over time, positive engagement cultivates stronger community relationships which deliver benefits that align with expectations across major groups, creating a more sustainable and productive decision-making landscape.
Improving Corporate Social Function
Change management offers processes to gain insight into stakeholder concerns and foster deeper relationships. By distinguishing categories of involvement, we identify opportunities for asset-based collaboration and mutually beneficial actions.
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Define affected parties
While stakeholders typically self-identify, early identification of groups likely to experience an issue helps define a project.
Create a timeline
Determine when affected parties may desire interaction and learn who has assigned decision making roles
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Build shared criteria
Interested stakeholders can help define guiding principles, a theory of change or criteria relevant to future needs.
Examine outputs and outcomes
Desired outcomes and expected outputs will shape who leads or follows. Identify laddered steps for future engagement.
